Tuesday, June 1, 2010

Kontera Advertising Agreement Terms

Kontera is an in-text linking advertisement company. The program of Kontera is named 'Content Link Service'. This analyses the website of the publisher and serves relevant advertising links within the text which pops up as ads when the mouse point hovers.This program serves maximum share to publishers as done by other networks. Kontera also keeps some share as it is the connecting link between the advertiser and publisher. To participate or enabling the service of Kontera, you need to enter into an agreement with Kontera Technologies Inc. It is named 'In-Text Agreement. This is the main contract between the publisher and the advertising network Kontera. Any one who wish to earn some US dollars will have to enter into this agreement.
Both the parties are controlled by the agreement. There are certain rights and liabilities vested upon each party. The agreement is governed by the law of the State of California and the disputes are within the jurisdiction of Courts of San Francisco, California.
What are the Rights and Powers of the Publisher?
The publisher may terminate this agreement whenever he wants for any reason. The only necessity is to give prior notice. He may also view his revenue reports in dollars.
What are the Duties or Liabilities of Publisher?
For implementing the programme, the company gives a javascript tag. It is the publisher's duty not to assign the tag to any other by way of rent, lease etc. The license to use the tag must be carefully handled.
The publisher has to put Kontera as the exclusive advertisement provider for the term of agreement. So the use of any other network must be carefully handled. Some network like Infolinks does not allow use of other in-text link service along with it in a webpage. So it is your choice which one should be opted.
What are the Powers and Rights of Kontera?
The network has the sole right to decide upon the application to approve or deny the publisher to the service. Copyrighted or duplicated materials will not be entertained.
Eventhough the company pays high share of revenue to the Publisher, the publisher must not use fraudulent activities to click on advertisements in order to earn money. One may find it easier to click ads on his own site or use spiders, robots etc to do the same to earn the dollars. But the company has every right to credit back such fraudulently earned dollars.
What are the Duties and Liabilities of Kontera?
The company shall prepare accurate revenue reports of your earnings in dollars and it shall pay you the money in the second month of your earnings.
Common rights
Each party has the right to terminate the agreement upon fraud or violation of material terms of the agreement. The only necessity is the giving of intimation.
Conclusion
Kontera is a great competitor with Infolinks doing the same job. The company sets out certain disclaimer and warranties in which they do not guarantee the quality, error free service. But do not worry. It is general with all the websites. The world of web is not free from the attack of viruses. The quality of a service in the internet depends on many factors. One cannot assure 100%. So for the time being, unless a great mishap occurs, one need not worry about this disclaimer. Every standard site and agreement will have such disclaimers. So if you really like Kontera, go forth. As it is a competitive network, it strives hard to increase its quality, customer support, quality of ads, highest revenue etc. It has also launched a bonus scheme for the site which gets most US visitors. So the only thing you need to worry is the quality of your content for giving a place for some high earning ads. Now prepare to make some dollars.

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